Effective activism defense starts with understanding and addressing your business’ vulnerabilities and proactively communicating your business strategy to your investor base. We help our clients via our valuation advisory practice to lift the full value of their business and thereby increase share price which is the best argument to keep investors satisfied. In this context, we work closely with legal counsel and the IR and PR departments of our clients. This has often helped to avoid activists launching campaign against our clients at all. At the same time, we help establish an activism preparedness mechanism at our clients allowing for countermeasures immediately following an attack and an effective defense by quickly neutralizing the activists’ arguments if necessary.